Monday, July 29, 2013
The Sneaker Industry
What is the first thing that comes to mind when the term "Sneaker Head" comes up? Do you speak good about it? Or does it discust you? There is a lot of controversy in the Sneaker Industry about the type of people buying shoes and how you have to buy shoes.
When is the last time you walked into a store on the weekend, saw a new shoe you've never seen, tried it on and bought it? Times have changed. You pick a size for a raffle or RSVP even though you dont know how they fit. You buy 3 pairs of the same shoe while 2 people miss out. This raises the secondary market price, forcing people to overpay for shoes that were originally a quarter of the price. You are then deemed a sneakerhead.
The name has turned into a negative term; instead of thoughts of a highly respected collector, it's 'hypebeast' (wearing shoes as a trend and buying a shoes because it's hot). This has pushed a lot of people away from the term and giving themselves a different name, ex: sneaker collector/wearer.
So how do we fix this? Or does it even need fixing? Will things eventually die down and the trend will end? Or is this something that will never stop?
See what the big names have to say about the Sneaker Industry and how things have changed and what they would do to change it, with Complex's new feature:
State Of Sneakers
Then let us know what you think!