HELLLOOOOEEEE everyone,
It’s the middle of the week, aka “hump day” and I’m back
with another edition of “Have you heard of…?” featuring PANYC State. A Philly
based brand that mixes socially conscious messages with one of a kind, hand
drawn designs that let you both express your beliefs and look stylish while doing it.
With meaningful designs and hidden messages, PANYC State has set out to
influence a shift in the culture by encouraging the spreading of knowledge,
positivity, and improving the world in any way possible. “We encourage everyone to be themselves, unique, and intelligent and to
not always accept the status quo.” So jump in my boat as we set sail on
another “Have you heard of…?” journey, where we meet Bryce (Managing Partner
and Co-Founder) and find out just how PANYC State and the brilliance behind it
run this brand like a well oiled machine.
ALL ABOARD!!!
First
off, introduce yourself and tell me about your brand.
My name is Bryce Stewart, and I am the Managing Partner
& Co-Founder of PANYC State. PANYC
State is a Philadelphia based clothing brand that creates apparel with
socially-, culturally-, and politically-conscious messages. Taking popular styles and themes from urban
culture in large cities such as New York, Philadelphia, Chicago, and LA, PANYC
State seeks to bring a new age in streetwear fashion, where clothing lines
don't produce clothes for just aesthetic appeal. Our designs have deeper
meanings inspired by the things that we see around us on a daily basis. We
speak to political, social, and cultural issues that are important to us and to
what we believe should be important to young people around the world. PANYC State produces exclusive apparel in
limited quantities because everything we design is original artwork. We
encourage everyone to be themselves, to be unique and intelligent, to not
accept the status quo, and to always search for the truth.
Tell
us how PANYC State, unique name by the way, came to be the name of your brand.
The name, PANYC (pronounced “panic”) State, was
originally created to pay homage to the birthplaces of the originators of the
idea behind the company. PA =
Pennsylvania and NYC obviously = New York City.
In addition, at the end of 2007 when we founded the company, the country
and the world were whipped into hysteria due to slumping economies, war, and
whatever other “evils” that kept people up at night. In our opinion this was all being hyped by
the media whose job seemed to be to stir up a state of panic domestically and abroad. Somehow, the name fit in every way, and it is
definitely my favorite thing about the company.
Initially,
what were influential factors in your decision to create your own t-shirt
brand?
PANYC State actually started as a joke between my two
brothers and me after an unsuccessful shopping day at the mall. We realized that none of us could find
anything that suited our styles, and we kidded that we would be better off just
making our own clothes. From that joke
sprang PANYC State after we realized we had all the pieces we needed to
actually get the job done. That being
said, the most influential factor for us, is the support of our fans, customers,
friends (obviously including our new friends at Word of Mouth!), and
families. Without their support, PANYC
State would still be a bunch of sketches in a notebook.
I
read in your site bio that you created your brand in 2007, having been in the industry
for awhile, what kinds of changes (positive, negative, or both) have you seen
in the indie tee scene? Have these changes influenced or affected your brand in
any way? If so, please describe how?
The positive thing about the indie tee industry is that a
lot of companies and individuals have been given the opportunity to show what
they have to offer as the popularity of the style has exploded around the
world. I mean everyone wears tees,
EVERYONE. That is the sick thing! The tee shirt is an awesome canvas for anyone
to express themselves. The explosion of
the industry has also led to some of its downfall in my opinion. The market has become saturated with brands,
and it is often hard to find where one brand ends and another starts in the
retail space. There is an overwhelming
amount of brand jacking and a total lack of creativity even by some of the
biggest, most established brands out there.
Because PANYC State is new, and our style is so unique it has taken
extra time for our brand to catch on and for us to build a strong
following. There has always been
pressure to produce a ton of logo tees and jump on board with what every other
brand is doing to gain more fans and exposure.
That goes totally against what we stand for at PANYC State. We are unique, and we want our customer- and
fan-bases to be unique and stand out from the crowd as well. We are not afraid of hard work, and we are
dedicated to our vision so you will never see PANYC State sell out, ever!
Spreading
knowledge and relevant political, social and cultural issues are central themes
you display in each of your tees; explain their significance and how they
inspire your creative process when creating and designing your tees?
Most of the design ideas come from things that inspire me
on a daily basis, and I always take time to analyze everything I come across
that is presented by the media and our leaders because most things are much
deeper than what they seem on the surface.
This is consequently how we came up with the idea behind PANYC State in
creating designs with hidden meanings and messages. That doesn’t mean that it will be all
bad. As a matter of fact, unlike the
news, we want to shine a spotlight on the good in the world and inspire our
customers, fans, and whoever sees our designs to go out and lend a hand to
those doing good and shape the world for the better. Our creative process usually follows this
flow: I am inspired by a song, the news,
a conversation àThe
idea grows and gets written down àI
take the idea to the creative department where it gets fleshed out moreàThe creative department
creates an awesome graphicà We produce a dope shirt!
Being
in the indie tee industry for awhile, you become quite familiar with both
obstacles and achievements regarding your brand, what are three pieces of
advice, you wish someone had given you, that you would pass along to others interested
in creating their own t-shirt brand?
1) Create a budget
from day 1 AND follow the budget every single day! 2)
Never skimp on quality to save a couple pennies. Our first run ever is a golden example of
this. Terrible prints and cheap blanks
produced garbage tees. That is a mistake
that I regret to this day. 3) You CANNOT do it alone. Without my partners and our team, PANYC State
would not exist, period. Even though
PANYC State is a pretty new brand, we are gaining some great exposure and
momentum through hard work, and I talk to owners of newer brands on a pretty
regular basis who are seeking advice, want to collaborate, or just want to
talk. I love talking with new and
established brand owners. It is great to
see where everyone is at, and I am all about trying to prevent someone from
making some of the same mistakes we have.
If you are a brand owner hit me up at brycestewart@panycstate.com or
message us on our Facebook Fan Page (PANYC STATE) or Twitter Account
(@PANYC_STATE).
You
mentioned a desire to partner up with charitable and philanthropic
organizations one day, what types of organizations would you be the most
interested in partnering up with?
We really want to partner with organizations that share
our values and especially those whose causes relate to our designs, but our main
focus, at least to start, will be forming partnerships with organizations that
advocate for educational equality and access in the US and around the
world. We are currently working on a
partnership with a small educational program in Philadelphia called 12+ which
provides tools to help students complete high school and look to further their
education in college. We would also like
to partner with large organizations like WWF.
Ultimately,
where do you see your brand in the future?
From a creative standpoint, our goal is to continue to
produce tees, hoodies, hats, etc, but we also want to move into producing what
we call “Urban Sophisticated” apparel.
As we grow and expand we want to dabble in a little bit of everything
including jeans, button downs, sweaters, cardigans, sneakers, and basically
anything else we can get our hands on to spread our messages. We would also like to place our exclusive
apparel in boutiques and small stores around the world that share our vision
and values.
What
sets PANYC State apart from other indie tee brands?
We create dope designs that stand out aesthetically, but
that also have hidden meanings and messages inspired by the world in which we
live. Everything down to our logo has a
meaning behind it, and we encourage everyone to seek out what we are trying to
say with each design and find their own conclusion. (Hint:
Our website www.panycstate.com has
descriptions for what each design means to us.)
You’re
walking in the park and you see something shiny behind a park bench, you
investigate and find it’s a magic lamp. You take a chance, rub it and a genie
pops out saying he’ll grant three wishes. What would you wish for?
1) Equality and Freedom for
all on every possible level. 2) World Peace (cliché, but all this fighting
needs to stop!) 3) I am going to be a little selfish here…every sneaker ever
created (and I guess a place to store them) in a size 10.5. (Those who know me will understand lol).
What
is one piece of clothing you are never seen without?
Black Socks
If
you could choose three celebrities to sport your tees, who would they be and
why?
Easy. Common, Lupe Fiasco,
and Black Thought (Have to show Philly LOVE!).
All three are prominent rappers whose music is positive,
thought-provoking, and inspires me.
What
are some of your favorite indie brands?
Verde Styles, Rich Weirdo, Annie Mulz, Ragnarok Watches,
Ugmonk, and the list goes on!
Now
for a quick round of “this” or “that,” ya ready?
Pullover
Hoodie or Zip-up Hoodie
Pull Over
Starburst
or Skittles
This question is hilarious to me because I used to HOARD
both when I was little, but, if I had to choose, I’d say Starburst.
Vintage
fixer-up or Brand new
I’ve never been a fan of vintage unless it comes to
kicks. I pretty much abide by what Kanye
and Rhymefest said…Brand New Brand New Brand New!
Hip
Hop or Rock
Hip Hop
Pat’s
or Geno’s
I’m from Philly, and these two are OVERHYPED!! Ishkabibbles on South St. is my spot!
Crew
neck or V-neck
Tricky! Honestly
it depends on the season…Summer = all V-necks.
Other than that you will pretty much exclusively catch me in crews.
Wheel
of Fortune or The Price is Right
Wheel of Fortune, Vanna White used to be hot, right?
Vinyl
or Digital Downloads
Digital Downloads, if I can’t rock it in the car it is
useless to me.
Mac
or PC
My little brother (Head of PANYC State’s Creative
Department) would kill me for saying this, but PC!
Vans
or Chucks
I love both brands, but Vans definitely takes the cake in
quality and versatility.
Early
Bird Gets the Worm or Night Owl on the Prowl
Definitely EARLY BIRD!
I like to get up and get work done before anyone else opens their eyes,
and I am for sure much less productive after 2 pm lol.
Any
shout outs?
I’d like to give a shout out to the PANYC State Team, and
our friends at Verde Styles and Elephant Squad.
There you have it peeps, another edition of “Have you
heard of…?” featuring PANYC State. Be sure to head over to their store and check
out all the dope tees they have to offer, available now!
And be sure to like them on Facebook, follow them
@PANYC_STATE
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